Luxury denim brand Lofli was founded by Sheel Khemka IN 2006. Based in London and LA Creative Director Sheel and designer Deborah Clare Walker are dedicated to the creation of the perfect pair of strech jeans with an emphasis on British sophistication and uniqueness from California. Lofli styles worn by the most fashion forward A-listers including Angelina Jolie
Jessica Alba Kate Hudson Sienna Miller Lindsay Lohan Hayden Panettiere Brooke Shields
and Lauren Conrad. Prices range between $175-$215.
We caught up with Sheel and Deborah at their design studios in London's Mayfair neighborhood for the scoop on their favorite London shopping spots.
1. What is the best kept secret in London's Mayfair?
Rupert Sanderson on Bruton Place behind Berkeley Square; my Co-Designer, Deborah and I passed the shop on the way back from a business lunch the other day and had no idea it was there - his shoes are incredibly stylish and the window display incorporated several pieces of modern art – truly inspirational!
2. What is your favorite place for creative inspiration?
We adore pottering around Portobello Road - that’s in Notting Hill - on the odd weekend, for inspiration for new washes – it is such a vibrant, colourful place. We stop sometimes to check out the antiques markets there too.
3. What are your three favorite places to shop in London?
Sheel: It has to be Guiseppe Zanotti on Walton Street, South Kensington - for style, sexiness and comfort - the shoes are so well made. Deborah coverts a pair of dark red patent boots I bought her last year with a fabulous tortoise-shell design stiletto heel.
Deborah: Harvey Nichols – Food Market on 5th: Renowned for superb quality food from around the world. Occasionally when I’m feeling lazy I’ll jump in a cab and head down there from the office and peruse the aisles and indulge my senses. They do superb freshly made couscous and stock an incredible array of fruit and vegetables. Sometimes I’ll treat myself to a fresh fruit shake whilst I’m shopping!
Sheel: I love Harvey Nichols 5th floor too and am very much into Fine Wine, so am quite happy being guided around the Harvey Nichols Wine Shop in search of that perfect red for a dinner party or just to have at my desk whilst I’m designing a new collection...an aid to my creativity!
Sheel: I am greatly inspired by fabric, texture and colour so every now and then head to Liberty’s on Regent Street to check out their fabrics – they buy in wonderful silks and heavy chenilles not to mention superb trimmings – I always walk away feeling full if ideas for new styles and detailing.
Thanks Sheel and Deborah! We look forward to more luxe designs from Lofli. Check out some of StyleMaven's fave denim designs and styles that the celebs are wearing now...
